Marketing Tips for Subcontractors in the Real Estate Market

Do you want to be a subcontractor? Or are you struggling to get clients now? Consider how you can market yourself so that people learn about your services. Then, you may have a slew of work start to pile up.

Consider Your Ideal Customer

No other marketing tip will work if you aren't attracting the right customers. Your ideal customer or client is the person that you want to work with as a subcontractor. Maybe that's individual real estate agents in a particular city, or it might be real estate offices.

Either way, you should research your ideal customer to learn about them. Then, you'll know where and how to promote yourself to get more results. And you won't waste time trying to market yourself to people who will never hire you or need your services.

Build Your Network

Once you know your ideal customer, you can start to build a network. Of course, this will include some of the people you want to work with. However, it can also include other people in the real estate industry and similar fields.

You might want to network with home insurance companies or plumbers. While they won't hire you directly, they may know people who need your services. And they'll feel better about recommending someone they know and trust than finding someone random online or in a classified ad.

Use SEO

Carpet cleaning SEO (search engine optimization) involves using keywords strategically to get your content to show up in a Google search. If you have a website for your subcontractor services, you should use keywords so that people can find you more easily.

Be sure to include your city and state to narrow the results to local searches. You can also incorporate the service you provide, such as home inspections. Then, when someone searches for that service in your area, you should pop up. Over time, you may even become the first result for that search.

Invest in Ads

If you don't want to wait for organic marketing to drive results, you can spend money on ads. You can advertise on Google to show up before any organic search results to get more traffic to your site. Social media is another great way to advertise your services online.

But do some research and figure out if there are local real estate publications. Then, you can ask those publications if they accept ads. You can run an ad in a newspaper or magazine to target people in the right real estate market.

Get on Social Media

Social media is an excellent place to market your services. You can use location tags and hashtags to make sure your posts show up in front of local users. Plus, you have access to tons of platforms, from LinkedIn to Twitter. When it comes to real estate, you should stick with platforms for professionals.

TikTok may be fun, but you'll have a hard time connecting with your ideal audience. Look back at the research you did on your ideal client. Then, you can choose a couple of platforms to use to promote your subcontracting services. And you can convert those followers into subscribers and customers.

Review Your Analytics

No matter what you do, be sure to keep an eye on your analytics. You can check on this using your website or social media accounts. Consider how many views you're getting and which marketing methods are driving more results.

Then, you can spend more time and money on the more successful marketing pipelines. You shouldn't have to waste money on something that doesn't work. Be sure to check your analytics at least once a month to make sure you're on track. You can change anything that isn't working and reevaluate next month.

As a subcontractor, you may have work come to you. But it can help to get your name out there, especially when you're new to subcontracting. Keep these marketing tips in mind to help build your client base.