Digital Marketing for Real Estate: Why Is It Important and How to Get Leads?

The real estate market has witnessed explosive growth since the coronavirus pandemic broke out. It led to people realizing the importance of investing in real estate and owning a home. This is great news for real estate firms. However, it has also brought intense competition.

The only way real estate agents or companies can stand out is by turning to digital marketing. Implementing a digital marketing strategy is necessary as it allows you to attract more eyeballs to your business.

If you are considering using digital marketing for real estate, you have come to the right place. This post provides you with all the information you need to make the right decision.

Why Is Digital Marketing Important for Real Estate?

Realtors continue to undervalue the role digital marketing plays in the field of real estate. Digital marketing promotes brand awareness and helps brands retain a competitive edge. Here are some of the reasons why your real estate business needs digital marketing.

1. Most People Use Search Engines to Find Information

One of the main reasons why digital marketing is crucial for real estate is because most people use search engines to find information about real estate. Besides, everyone is going digital these days.

People today rely on search engines for finding every bit of information. Nobody has the time to ask others for information. Hence, you must establish a presence online through digital marketing to boost brand visibility and ensure that people find your website.

2. Online Reviews Are Vital

Establishing credibility should be on the top of your mind. Online reviews offer the easiest way to gain trust from customers. When you create a Google My Business page, you allow clients to leave a review about your service.

Digital marketing focuses on generating more positive reviews to establish trust and convince prospective clients to reach out to you.

Working in the real estate industry requires you to leverage trust to entice new leads. Therefore, you cannot overlook digital marketing.

3. Easy to Track Performance

Gone are the days when real estate businesses relied on physical banner printing to seal the deal. Today, you need to make sure that you can track performance. This is only possible with digital marketing as it offers strategies like pay per click (PPC) to find out how well ads are doing. Similarly, it also allows you to find out where your traffic comes from.

4. Helps Target Your Ideal Customers

To succeed in the world of real estate, you need to target your ideal customers. It is where digital marketing truly shines. It allows you to target the right customers to help you grow your business. The fact is that not everyone who sees your poster or banner is worth pursuing. Digital marketing allows you to reach an audience through paid ads, landing pages, and more.      

Best Digital Marketing Strategies to Generate Leads

1. Create Email Campaigns

A great way to generate leads is by creating email campaigns. Since emails allow you to connect, engage, and compel others, you can count on them to get new leads.

A notable study revealed that 72% of customers prefer receiving emails. It should encourage you to turn to email marketing. However, you must ensure that your content is relevant to succeed. 

To create email campaigns and manage your digital marketing strategies, you need to use real estate CRM such as The Real Estate CRM. It will help you run your business in ways that you cannot even imagine. 

2. Create a Mobile-Friendly Website

Another digital marketing strategy that you should adopt is creating a mobile-friendly website. More than half of the internet traffic is mobile-based. This is why you must cater to mobile internet traffic to generate new leads. 

If your website has not been optimized for mobile use, you are missing out on a huge share of your target audience. You must consider the following to create a mobile-friendly website.

  • Adding a live chat feature to respond to questions that people might have.
  • Boosting the loading speed.
  • Optimizing images and videos for mobile screen size.

3. Pay-Per-Click (PPC) Advertising

PPC is a powerful digital marketing strategy that real estate businesses can take advantage of. It allows you to directly target potential leads. The best thing about PPC advertising is that you would only get charged if someone clicks on the ad.

The reason why you should consider PPC advertising is because its algorithm targets users who have searched for similar terms.

4. Content Marketing

As the saying goes, “Content is king,” it is especially evident in the real estate sector. Content marketing can help take your website to the next level. It is a critical part of SEO. You can focus on content marketing to improve your website indexing.

By creating amazing website content, you get to connect with your audience and build credibility. Write guides, reviews, and articles that help your target audience make informed decisions to grow.

5. Host Virtual Tours

Next, you can also host virtual tours to get more leads. Implement a virtual tour hosting strategy to generate revenue faster and streamline the home buying process for customers. It is your job as a realtor to help clients purchase a home. The following tips will help you create the perfect virtual tour.

  • Use actual footage of the property.
  • Ensure that the video is engaging and responsive.
  • Consider creating a 360-degree virtual tour.

6. Invest in SEO

By implementing a powerful SEO strategy, you can expect to generate new leads. There is more to SEO than just content marketing. Spending time on SEO has become more important than ever before as Google continues to change its algorithm. Here are some tips that you should include in your SEO strategy.

  • Keyword research
  • Backlinks
  • Online directories
  • Social media pages
  • Meta descriptions, snippets, and readability


Digital marketing is being implemented by more real estate companies than ever before. This is why you cannot miss out on the opportunity to get more leads with its help.

Focus on creating email campaigns, a mobile-friendly website, PPC advertising, content marketing, hosting virtual tours, and SEO to grow. Leverage each strategy to grow your real estate business in no time.

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