The 5 Best Roofing Marketing Techniques
If you’re like most residential and commercial roofing contractors, you’re probably looking for new ways to scale your business. Today’s roofing marketing methods look a lot different than they used to. Word-of-mouth and repeat clients are nice to have, but when it comes to roof leads generation in the digital age, you’ll need to step it up.
As a roofing contractor, you might feel overwhelmed with the thought of digital marketing. But don’t worry –– implementing a few basic strategies will go a long way in helping you grow your business.
If you’re wondering how to generate roofing leads, you’ve come to the right place. These five roofing marketing techniques are both easy and effective.
1. Spruce Up Your Website
Every business needs a website. It’s where potential customers will find information about your company and contact you. In addition, a website is sort of like the “face” of your business because it’s often the first impression you present to clients. While the website for your local roofing business doesn’t need to be particularly fancy, a few essentials should not be overlooked.
Website must-haves include:
- Up-to-date information about your business
- Easy navigation and a clean layout
- Secure URL with HTTPS encryption
- Highly visible contact information
- Mobile-friendly design
Over two-thirds of people in the U.S. access the Web from a mobile device. Additionally, more than 60% are more likely to contact a company if the website is mobile-friendly. When accessed from a smartphone or tablet, a mobile-friendly site will feature readable text and clear contact information as well as easy-to-access navigation. If your roofing website isn’t mobile-friendly, potential clients may pass on your business.
2. Implement On-Page and Local SEO
Marketing for roofing companies starts with on-page and local SEO, which stands for search engine optimization. Most consumers use search engines to find local businesses. If your site isn’t on the first page of search results, people are substantially less likely to ever see your page. Optimizing your site with a few SEO best practices will improve your ranking in local search results.
So, what SEO strategies can you implement into your website? First, your site should focus on content. This includes original copy on each page with relevant keywords and geo-targeted search terms. Keyword research will help you figure out which words and phrases can be used to effectively target your desired audience. Geo-targeted phrases will consist of industry keywords along with the neighborhoods, cities, metro areas, and counties in which you provide roofing services. The text should be informational, grammatically correct, and easy to read. You want to make sure the customer understands who you are, the services you provide, and the best way to contact you.
On-page SEO also includes:
- Optimized headings
- Internal links and outbound links to authority sites
- Title tags and meta descriptions
- Images and informational videos
Running paid ad campaigns can be effective. That being said, you can get free roofing leads by tweaking a few aspects of your website if you aren’t looking to spend too much. When you boost your search engine rankings, you’ll drive organic traffic to your site, resulting in roof leads generation.
The local SEO for your roofing marketing strategy won’t be complete until you set up a profile with My Business. It’s a free service that helps business owners optimize their Google listing when individuals search for their services . Optimized listings have complete informational descriptions of the business, contact information, hours of operation, photos, and customer reviews. When people in your service area search for a roofing contractor, your Google listing will appear in both Search and Maps.
3. Run Local Search Campaigns for Roof Leads Generation
Roughly 75% of Internet Searches occur on Google. To drive traffic to your site and generate more leads, you may want to consider running local search campaigns. If it’s in your marketing budget, Google Local Service Ads or PPC (pay-per-click) ads can be extremely effective. In a Google search, Local Service Ads appear at the top of the page. Below that, you’ll see PPC ads, followed by organically ranked search results. While on-site SEO is essential, you may need to run a local search campaign in order to get clicks on your site.
If you qualify for Local Service Ads, you’ll be screened and then verified with a Google Guarantee badge after a waiting period. At that point, you can participate in the pay-per-lead platform and buy ads, which will place your business at the top of local search results.
PPC ads, which don’t involve a waiting period, also offer high visibility in local searches. With a PPC campaign, you’ll pay a fee every time someone clicks the ad link to your site. You’ll still need a good website design and on-page SEO, even if you invest in Local Service Ads or run a PPC campaign. As mentioned above, potential customers might leave your site as soon as they get there if it’s not mobile-friendly.
4. Social Media Marketing for Roofing Companies
Regardless of industry, virtually all businesses can benefit from having active social media accounts. Social media can provide excellent marketing for roofing companies.
By maintaining active social media pages, you can:
- Increase brand awareness
- Boost your visibility on the Web
- Promote your roofing business
- Engage with customers
- Share blog posts
- Acquire reviews
- Drive traffic to your website
- Boost your content marketing strategy
If social media isn’t your forte, that’s OK! Setting up social pages is pretty simple. You don’t need to have an account on every single social media platform. However, Facebook, Instagram, Twitter, and Pinterest are all great places to start because they will allow you to promote not only your services, but photos of completed work as well.
Make sure you fill out any information about your business on each page and post content at least once a week. If you’re up to it and feel confident enough, you may want to set up a YouTube channel with educational videos that answer frequently asked questions about roofing. Nextdoor is another great social platform for roof leads generation. It connects users with other people in their neighborhoods, which is ideal for local roofing contractors.
You can promote your business through social media by offering discounts to customers who follow each of your accounts. Another option is to run targeted social media ads on Instagram, Facebook, or Twitter. You can hone in on your target audience based on location, behaviors, and interests. Facebook also allows business pages to retarget those who have already visited a site.
5. Partner with a Company that Offers Roof Leads Generation
If you’re a business owner, executing each of these roofing marketing techniques might take some time. Partnering with a company that offers roof leads generation is one of the best ways to acquire new customers while you’re still getting your business up and running.
Billy.com connects consumers with top-rated contractors in their area. Our pro network offers built-in marketing for roofing companies without any contracts or monthly fees. As a contractor, you’ll get customized lead generation, intelligent marketing support, and free estimates of fair prices so you can stay competitive within your local market. Partner with Billy.com to scale your business and increase your revenue. Sign up today!